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Channel: Frank Bocchino – Business 2 Community
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How To Write Effective Social Media Content

Few businesses seem to “get” how to promote and post on their Facebook pages. Here are three tips to avoid putting visitors to sleep. As some social media start-ups get gobbled by Google (or is it...

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Who Twizzled? When Tweets Go Bad

Have you started tweeting yet? No? You may want to keep it that way.  According to a new study out of Germany, by the University of Chicago Booth School of Business the need to check tweets, and other...

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Why I left Facebook, then quickly caved and rejoined

Quitting Facebook without notifying a soul was easy. What happened next was the interesting part. I remember hearing about Facebook for the first time in 2007 from a snarky 20-something who was making...

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The Social Television?

I quit watching television six years ago and replaced it with social media. Life’s more different than you may think. Six years ago next month I sold my house in the suburbs and moved to the top of a...

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Did You Get my Message? Uhm, Well Did You?

The etiquette on how quickly to return texts and other messages depends more upon who sent it more than when it was sent. I like attending weddings when they’re not mine. To be fair, I’ve only had one...

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Microsoft Surface, the iPad, and an Act of God.

This week will see the release of the Microsoft Surface tablet and Windows 8 operating software that supports touch screen. To me, it’s the technology equivalent to an 80′s hair band releasing a new...

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Facebook’s Doggone Stock

If Marky Mark 2.0 was creating Facebook today, would he choose a different name in light of recent misteps to monetization?  Would he have used “FaceValue” to reflect the falling stock price since its...

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The iPhone and Its Lack of Customization

With 5 million unit advanced sales, clamoring zombie-like minions, and effusing praise from reviewers who have yet to hold one, I can only surmise that the iPhone 5 must cure cancer. Maybe it’s the...

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Help Wanted: Economists Needed to Repair Roof

I am not a Presidential candidate, nor do I play one on TV. My patriotic duty, if I choose to exercise it, will be to select a candidate in a few days who I believe will protect and foster my country’s...

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Social Media is for Experts Only. Do Not Attempt!

Please stand back. I’m about to adminster social media expertise. Social media content writing is not rocket science — it’s far more difficult. And it shouldn’t be attempted by non-experts or someone...

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Why No One "Likes" Your Social Media

Good for your company on starting a Facebook fan page; bad for you if you’re the unlucky one forced to manage it without direction. The first mistake companies make is concentrate on sending the page...

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Want 5 Top Pro Social Media Tips? Steal this Headline

Did you see what I did there? I front-loaded the headline with tried and true triggers to make even the most skeptical reader to click and open. Like you just did. Marketers have known for years that...

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Social Media: Like Marriage It’s A One-Way Street

Social media and relationships: that’s what the new Facebook couples pages is all about. Listing yourself as “In a relationship” is so traumatic that it’s probably ended more relationships than Vegas...

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Social Media & Facebook Friends: In Need of Defense

Don’t be so quick to dismiss friends you’ve made online. You actually like them. A new social media website wants to encourage us to follow the advice of our friends instead of complete strangers. With...

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I Like My News Like My Water: Unflavored

When I ask for a glass of water in a restaurant now it invariably comes with a wedge of lemon. When and why did this become the norm? Was this the idea of the Lemon Council? There is a Lemon Council,...

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Business Social Media: A Celebrity-Free Zone

There’s a new list out this week that ranks the most popular celebrities on social media based on fans and followers on the largest social networks with Justin Bieber edging out Lady Gaga for the top...

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Perfecting Your Social Media Timing

The precise moment I pulled up to the gas pump this morning, my car chimed and the “Need Fuel” icon light came on. I thought about how great it would be if I could achieve similar perfect timing with...

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Google Starts Happy Birthday Home Page

My Google home page looks significantly different than yours does today. When you signed in,  you saw the standard Google logo. When I did, I was greeted with something quite different. No, I didn’t...

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Zen of Social Media…from Cough Drops?

It seems everyone I’ve spoken with this season has experienced a mega cold this New Year. If you haven’t gotten yours, don’t worry it probably got lost in the holiday mail but I’m sure it’s on its...

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Apple Drops, the iPhone Stops, and Galaxy Pops

Evidently I’m not the only one who was disappointed by the iPhone 5. Last year, I gave my view on why this faithful Mac user wasn’t buying the iPhone 5 then or in the foreseeable future. This week, the...

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